Promotion Idea List
- Advertise in the classified advertising section of
your community newspaper.
- Advertise in the Yellow Pages.
- Advertise on a grocery buggy.
- Approach your prospective customers over the
- Approach your prospective customers in person.
- Approach your prospective customers through the
- Be a
guest speaker at seminars and present on your area of
- Be a
guest speaker on radio talk shows.
and maintain a customer mailing and contact list on database
your image with well designed letterhead and business
a brochure that best explains the benefits of your services.
a mail order campaign.
a point of purchase display for your product.
a telemarketing campaign.
an image building logo for your company.
and distribute a quarterly newsletter or an industry update
and distribute company calendars, mugs, pens, note pads, or
other advertising specialties displaying your company name
and distribute a free "how to do it" hand-out related to
your industry (e.g. Tips for conserving energy in your
buttons, decals and bumper stickers or balloons with your
company name, logo or slogan.
T-shirts displaying your company name and logo.
cross promotion with a non-competing company selling to your
the costs of advertising in newspapers, magazines, on radio,
television, billboards, bus shelters and benches. Refer to
the publication "Canadian Advertising Rates and Data" (CARD)
for some of this information.
ways to share your advertising costs using cooperative
up customer purchases with a thank you letter.
up customer purchases with Christmas or birthday
your company profiled in a magazine or newspaper that is
read by prospective customers.
- Hire an
advertising agency or public relations firm.
- Hold a
- Hold a
seminar on your service, product or industry.
promotional material with your invoices.
for prospective customers at trade shows related to your
for prospective customers in associations related to your
for prospective customers at seminars related to your
for prospective customers in magazines and newspapers
related to your industry.
your brochure, price lists and letter in a folder for your
- Place a
sidewalk sign outside your store or office.
flyers on bulletin boards and car windshields.
promotional notes on your envelopes, mailing labels.
signs or paint logos on your company vehicle(s).
a corporate video.
a list of product features and benefits to help you plan
your advertising and promotional campaigns.
proposals offering solutions to your customers' needs
free samples of your product or service.
public tours of your operation.
a charity event.
an amateur sports team.
a cultural event through a community arts organisation.
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